- Client: : Majid Al Futtaim Retail (Carrefour UAE)
- Category: : Ideation, Creative
- Contribution: : Creative Direction
Carrefour UAE: Carrefour Friday Campaign 2021
The What
This Black Friday Carrefour wants to communicate with consumers that our “Carrefour Friday” event is extended to 5 weeks offering exciting deals for everyone everyday from NOV 1st to DEC 5th. In 16 countries.
The How
This year we treated the brief differently therefore we have developed a creative platform and created an identity for Carrefour Friday to be used on yearly rollout to educate people about our deals during this important period of time during the year.
The Key Messaging
The Carrefour Friday event is an unstoppable wave which is over loaded with countless fresh and exciting deals, discounts and much more for everyone during a period of 5 continuous weeks.
We broke this down and proposed a 4 phase campaign:
- Teaser: Our Unstoppable deals are coming
- The Build up: Our Unstoppable deals are here
- The Main Event: Our Unstoppable deals just got bigger
- The Last Call: Our Unstoppable deals aren’t over yet
Inspiration board
The Key Visual Lockup
The Key Visual Phased Mockups
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The KV Animation style for Digital Ads
Sample screens from the core presentation
