I’m Kasim, a holistic design leader with 20 years of experience and currently based in Dubai.

I’ve built Design and Experience Orgs, upskilled Creative and Product Design teams whilst having consistently raised the bar at Amazon UK, Majid Al Futtaim and Delivery Hero/Hungerstation.

I love solving user and business problems, supporting hypergrowth and empowering my team to become rising leaders.

Oh, and enjoy reading books/ graphic novels, gaming and painting (when I have the time).